VMESH – [Virtual Marketing, Editorial and Sales Hub], is a comprehensive CRM solution for Academic Book
Publishers. It is a suite of products that helps Publishers build a Central Repository for all Information
– related to their Product Catalogue and Customers which is accessible 24x7, from any corner of India.
This helps in major improvement in productivity and in faster decision making. The main focus of VMESH is
to deliver information to executives which will help them sell and monitor what has been sold.
VMESH has the following proven benefits:
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Software pays for itself multiple times over, through substantial reduction in operation costs (upto 30% of Sampling Cost).
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Increases accountability of executives and ensures effective monitoring of Territory coverage and Costs related to Visits, Sampling, etc.
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Facilitates interface to capture customer feedback and develop a lasting business relationship with customers.
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Better monitoring of Adoptions, better analytics and hence better strategies to defend, replace and recover adoption.
VMESH is available both for School and Higher Education. Publishers may choose to take either of the two or both the modules.
VMESH provides customers with proven scalability, customization, integration and consistent performance.
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Market repository |
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Enables user to create a shared source of Viewable and Updatable detailed customer contact information which is available to everyone in the organization 24 * 7 across India ... |
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Product repository |
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It helps the user evolve from manual, disjoint way of capturing and storing product into a flexible automated system that serves as a catalogue of all product information .... |
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Customer Visit
Reporting |
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Standardizes the format for Capturing Highlights of each and every customer visit/ interaction which otherwise stays only with the executive. Also switching responsibilities ... |
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Samples Workflow |
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Workflow based Sampling Process, with multiple benefits: Removes Duplicate Sampling, Simplifies Post-Sampling Follow-Up, Facilitates "Broad Based" Sampling, ... |
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Adoption Tracking |
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Details of all Adoptions is maintained – Title / Series wise, School wise, Year in which adoption took place, Course/ Classes in which it took place- which helps ... |
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Competition Database |
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Enables the user to build a Comprehensive Competition database. The user can map Competing Title details, Book USP/ Key Differentitator, ... |
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Reporting |
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Brings everybody on the same platform resulting in standardization of Information Mapping and Reporting and Improvisation of Analytics. Reports are standardized, reliable ... |
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Dashboard |
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Dashboard organizes and presents data in a summarised data to the user which will provide the user an updated summary of...
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