Overview
99% of all Information Products will be Digital by the Year 2025 It’s imperative that you begin now to create the digital products that will eventually replace your physical products. The last 15 years in the publishing industry have seen a revolution in marketing channels. Publishers now sell more products and generate more revenue on the Internet than from any other source. Over the next 15 years, publishers will transition to delivering exclusively digital products.

If you want to make more money selling your editorial content online, you need to start creating more digital products right now!

What separates the publishers who are making a lot of money from those who aren’t, is the depth of their product line. If you don’t yet have a lot of product to sell online, you can’t afford to wait any longer to create new information products. They should be digital and downloadable, both sold and delivered online.

Reasons why all your products should be digital
Reason #1: You can deliver your product economically and conveniently.
Consider the economics and convenience of digital delivery to the customer. Instant gratification for your customer translates into immediate payment to you.

Reason #2: Digital products will be available to everyone forever.
By the year 2025, your entire backlist will always be available because books will never go “out of print.” The world’s information archives — all newsletters, newspapers, magazines, books — will be available to everyone, forever.

Reason #3: Digital products make micro-publishing viable.
A book that previously could only be published for as few as 100 – 2,000 special-interest readers could be economically viable. Digital products mean the previous expenses of typography, printing, binding, warehousing, picking, packing and shipping are eliminated.

Reason #4: Digital products are green.
When the marginal cost of manufacturing and delivering your product can be measured in pennies, you’ve made a substantial reduction in your carbon footprint. Think of all the fossil fuel and trees we’ll save. Plus, you’ve made a significantly greater contribution to your bottom line.

Reason #5: All information products will be digital by the year 2025.
In a few years, customers will expect to be able to buy any digital product — newspaper, magazine, or video — and download it immediately to both their desktop computer or their portable digital reader.