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Content Maintenance
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Keeping a site's content up-to-date is critical in creating a site that captures the attention of users and keeps them coming back for more and is a vital component to any online marketing plan.
In addition, new and ever-changing content helps with a site's placement in the organic search results of the major search engines. The search engines place more importance on a site that is regularly updated than one that hasn't changed significantly in months or years. Plus, your new content, whether a news item, client newsletter, or product information update, will be naturally keyword-rich, further boosting your opportunities in the search engines.
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