VRV has been working with the publishing industry for 13 years. We are associated with companies like Pearson group (Pearson, Penguin, DK), Oxford, Saraswati, Rachna Sagar, Madhubun Books, Vikas Publishers, BPI India, Macmillan, Kriti Prakashan, Elsevier, Wolters Kluwer, etc. We treat our clients more as our partners than clients. We have over time evolved to be able to provide a wide range of solutions to our publishing customers which covers almost all of their business processes. Our main area of expertise is building, deploying and managing customer facing applications in area of
- Customer Relationship Management - VRVirtual offers both solutions - Customized Publishing CRM , and a comprehensive, proprietary CRM solution VMESH CRM Product
- Dynamic Responsive Web presence, eCommerce Solutions - Learn more about Publishing Websites
- Teacher Resource Centre
- Rights and Contract Management Applications
- XML and ONIX data share
- Subscription Management Application
- Customer Communication Management Systems - VRVConnect
CRM Solutions specially designed to cater to the needs of Book Publishing Companies
- Creates Centralized Product and Market Data Repository
- Improves Productivity of Sales Representatives and Promotion Executives
- Reduces duplicate Sampling and improves Sampling Effectiveness
- Captures and collates Visit Reports
- Provides Realtime Adoption Data and generates Market Share Matrix
Online Marketing and Social Media Management
- Websites developed keeping in mind latest SEO strategies to deliver a site that ranks well on most search engines.
- Regular submissions to Search Engines like Google, Bing, Yahoo
- Timely content edits and other changes to maintain reputation with the search engines.
- Professional Link Building if needed.
- Online Marketing Campaigns using Google Ad-words, Banner Advertising on relevant Portals and Facebook Ads
- Social Media Management on Facebook, Twitter, LinkedIn and Google+
- For certain products where immediate highlighting is required we use SEM like Google Ad-words to generate immediate results.